About Us

It all started in 1996 with $400, a lot of hope, doubt, and stubbornness.

Laura Renata Rubio grew up in a single-mom household, where she learned the value of hard work and dedication. But traditional jobs weren’t for her—she even got fired from her first job at age 14 by her own mom. That’s when she realized she had two choices: become self-employed or risk being homeless. She wisely chose the former.

When Laura first arrived in Taxco, Mexico, she thought her $400 investment in silver jewelry would open doors. But in a town where soap operas and soccer games take precedence, she quickly learned she had to earn her place. She returned to Denver with her small collection, sold most of it, reinvested, and—more importantly—built lifelong relationships with artisan families.

More than 20 years later, those same families are now passing down their skills to a new generation, continuing a tradition of creativity, quality, and exceptional craftsmanship.

More Than Jewelry—A Connection to Tradition and Family

Walking into these artisan workshops is like stepping into someone’s home. A baby might be sleeping in a hammock, a mother nursing her child while answering the phone, and a grandmother sweeping the sidewalk. The TV is likely on, playing soccer or a telenovela, and when lunchtime comes, the shop closes, and everyone gathers to share a meal.

At Renata Rubio 92.5, family is at the heart of everything we do. The deep, personal connections we’ve built with our artisan families mirror the meaningful relationships we create with our customers.

We believe in a fair and complete process—one where everyone benefits. Like the links of a chain, every person in the journey is essential:

The artisans who pour their skill and passion into every piece.

The customers who appreciate the beauty and craftsmanship of handmade sterling silver jewelry.

The business that bridges both worlds, ensuring quality, sustainability, and fairness.

At Renata Rubio 92.5, every creation is more than just jewelry; it is a commitment to ethical craftsmanship, lasting beauty, and a connection between skilled artisans and those who cherish their work.

Doing Well by Doing Good

We are more than a jewelry brand—we are a community built on trust, tradition, and timeless design. Whether you’re discovering handcrafted silver jewelry for the first time or have been with us for years, we invite you to be part of this ongoing story of artistry, family, and connection.

Every piece of sterling silver jewelry we sell is handcrafted in small, family-owned workshops in Taxco, Mexico. In many cases, entire extended families take part in the intricate process of creating silver jewelry, passing down their craftsmanship from generation to generation.

We believe in doing well by doing good, starting with fair compensation that reflects the superb quality of their artistry. Our work goes beyond designing unique pieces with unparalleled craftsmanship—we are dedicated to preserving and promoting the fine skills of future generations of silversmiths.